Hey, I'm Anat. I'm a digital designer who is passionate about UI design, and driven by data. I enjoy doing research and making informed design decisions, and I love creating delightful experiences that simplify a user's task. I have a BA in behavioral sciences that I graduated with excellence from Bar-Ilan university in Israel, and over 10 years of experience as a design employee and freelancer.
Who I Am as a Designer
As a UX professional, I advocate for the users and their needs, but I always keep the business and company's mission at heart. This come from an understanding that while the former is always nice to have, the latter will keep a company going so that they can eventually achieve both.
I have a "let's get it done" mentality. I don't design to relish on my creations, but rather for a design to actually come to fruition as a working product. This is why I enjoy working closely with developers. My experience in front-end development helps me understand some of what developers need to deal with when building a feature, and I always enjoy taking their feedback into consideration and finding the optimal solution when facing a challenge.
Design Process
My design process starts with PM / client consultation (unless a clear and elaborated ticket is preferable). I will then usually do some competitive research, get inspiration, and go through any existing internal research that will help me create an efficient initial design. If the design is meant to optimize an existing feature, I will try to gather users' opinions on the existing state (methods of doing that will vary depending on the type of product at hand). Depending on the scope I will create a draft design or two to bring back for discussion. Once my PM / client and I are set on a direction I will go into the final design. Whenever possible and desired, I will create several prototypes for my designs to run usability tests on. This will allow my PM / client and I to make a more informed decision on what to send to development.
On a Personal Note
I'm quite analytical and methodical as a professional, but I enjoy a down-to-earth approach and facilitating a warm and friendly work environment. I believe my hard work and intellect are evident in what I deliver, and that I can be my goofy self otherwise.
My hobbies include:
- Playing too much Chess and Settlers of Catan (C&K)
- Playing guitar and keyboard, and singing
- Taking on DIY projects
- Watching true crime documentaries and police investigations on Youtube
- Watching kafkaesque psychological thrillers
